issimo Home is taking a stand for historical artifacts.

İsmail Yılmaz, the Chairman of Başarı Tekstil Management Board and owner of the 'issimo Home' brand, drew attention to the loss of Anatolian and Thracian lands, which are filled with invaluable historical and cultural treasures that cannot be found anywhere else in the world, due to the ongoing theft of archaeological artifacts. He emphasized that all institutions have a responsibility to protect our cultural wealth and stated, "A society that does not preserve its past cannot talk about its future."

As known, many historical artifacts that have been smuggled out of Turkish lands are exhibited in the countries they were taken to, and despite international agreements such as the 1970 UNESCO Convention and the European Convention on the Protection of the Archaeological Heritage, they are not returned.

The 'issimo Home' brand, which stands out with its social responsibility awareness and sensitivity to societal issues, emphasized its sensitivity to preserving our cultural heritage in all areas of life, from design to production, and expressed its desire to share this sensitivity with the public through creative activities.

With advertising campaigns and events organized under the title "Anatolian Homeland is Turkey, But Now...," the company has encouraged society to raise awareness in this regard. One of these artifacts, the upper part of the bronze statue "Weary Heracles" made by the famous sculptor Lysippos in the 4th century BC in the ancient city of Perge, had been located in the Boston Museum of Fine Arts for years, while the lower part was in the Antalya Museum.

The project, which attracted attention with the slogan "Let the artifact representing the refined art taste of Anatolian people reunite," brought the upper and lower parts of the statue together after decades through the initiatives of the Ministry of Culture and Tourism in 2011. Furthermore, within the scope of the same project, the company, which sponsored the excavation works of the 2,000-year-old ancient city of Laodikeia located 6 km east of Denizli since 2008, still continues to support the excavation works today.

* Anatolian Homeland is TURKEY

Farnese type of Herakles by the sculptor Lysippos in the 4th century BC in the ancient city of Perge.

* Let the artifact representing the refined art taste of Anatolian people reunite

* Anatolian Homeland is TURKEY but now...

* Upper part: In the Boston Museum Of Fine Art in America

Lower part: In the Antalya Museum

Farnese type of Herakles by the sculptor Lysippos in the 4th century BC in the ancient city of Perge.